A scoreboard for your sales operation
Is your sales operation showing these three symptoms?
Answer 7 focused questions in the Sales Performance Pulse™. See your sales operation scored as a percentage, with the exact places performance is leaking.
- Your team has been trained, but standards are not holding.
- Revenue is inconsistent, and you cannot pinpoint why.
- You are managing from outcomes, not from the system that produces them.
7 Questions. 90 seconds. Immediate clarity. Free, with no obligation.
For owners and general managers of luxury hotels and resorts, auto dealerships and luxury retailers.
- Diagnosis72%
- Shared Selling Framework Leaking41%
- Into Action68%
- Into Habit Leaking38%
- Managers Equipped66%
- The Number Held Leaking44%
- Optimization and Scale70%
Why the score matters
More activity will not solve a structural problem.
Most teams answer inconsistent results with more effort: another training day, more leads, another push. These are not motivation problems. They are specific, identifiable breakdowns, and your Pulse shows you where each one sits.
Your score
One percentage for your sales operation, shown on screen the moment you finish.
Your designation
Every operation lands in one of three: The Exposed Operation, The Incomplete Operation or The Designed Operation.
Your leak points
Your Sales Performance Pulse Report names where performance is leaking. Every finding is tied to a structural condition, not guesswork.
What it reads
Seven layers, read in one sitting.
The Pulse reads each layer of your operation as it runs today, and shows where the structure holds and where it still depends on effort.
7 Questions. 90 seconds. Immediate clarity.
- Layer 1Diagnosis
- Layer 2Shared Selling Framework
- Layer 3Into Action
- Layer 4Into Habit
- Layer 5Managers Equipped
- Layer 6The Number Held
- Layer 7Optimization and Scale
How it works
Three steps. About 90 seconds to your score.
- 01
Take the Pulse
Seven focused questions about your current sales operation. Each one targets an area where performance either holds or breaks down.
- 02
See your score
Your percentage and your designation appear on screen immediately. Nothing to wait for.
- 03
Receive your report
Your Sales Performance Pulse Report is delivered securely. For the first time you see your operation as something specific and solvable, not as a people problem.
Three designations
Where your operation stands.
- IThe Exposed Operation0% to 35%
- IIThe Incomplete Operation36% to 64%
- IIIThe Designed Operation65% to 100%
What you receive
The Sales Performance Pulse Report.
- Your score, shown as a percentage.
- Your designation.
- A percentage for each of the seven layers, with your leak points named.
- Delivered as a PDF you can share with your leadership.
What follows
The Pulse Review.
After your Pulse, a 30-minute executive call with Geoffrey. Together you identify the one department, the one number and the one metric worth measuring.

Built by Fullerton Management Group
Fullerton Management Group works with organizations that are serious about sales performance. The Sales Performance Pulse is not a survey. It is a structured instrument built to surface what most sales leaders can feel but cannot name.
Geoffrey FullertonFounder and CEO, Fullerton Management Group
- 11,000+More than 11,000 professionals trained across seven countries
- 3,000+3,000+ Sandals Resorts managers & team members across 23 properties
Frequently asked questions
What to know before you start.
What is the Sales Performance Pulse?
A 7 question scorecard that shows how your sales operation is performing. It takes about 90 seconds, scores your operation as a percentage, assigns one of three designations, and names where performance is leaking.
Who is the Pulse for?
Owners, presidents, VPs of Sales and general managers of luxury hotels and resorts, auto dealerships and luxury retailers.
How long does it take?
Seven questions, about 90 seconds. Your score and designation appear on screen the moment you finish.
What do I get when I finish?
Three things: your score as a percentage, your designation, and your Sales Performance Pulse Report, delivered securely. The report names where performance is leaking, and every finding is tied to a structural condition, not guesswork.
What are the three designations?
Every operation lands in one of three. The Exposed Operation covers scores from 0% to 35%. The Incomplete Operation covers 36% to 64%. The Designed Operation covers 65% to 100%.
Is the Pulse a survey?
No. It is a structured instrument built to surface what most sales leaders can feel but cannot name. It points to specific, identifiable breakdowns, not to motivation problems.
Is it free?
Yes. Taking the Pulse, seeing your score and receiving your report are free, with no obligation.
Who created the Sales Performance Pulse?
Geoffrey Fullerton, Founder and CEO of Fullerton Management Group and the architect who defined Sales Performance Architecture™ as a discipline.
You already know something is not working. Now see exactly where.
Seven questions that give you an honest read on where your sales operation actually stands, in ninety seconds. The Pulse reveals the pattern. The Pulse Review reveals the root cause.
Start Your Pulse7 Questions. 90 seconds. Immediate clarity. Free, with no obligation.